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[Michal]

Investor plans to revive Contour after winning bid to buy GoPro rival for $1.9M

October 21, 2013 at 10:58 am by Todd Bishop 6 Comments

Contour6With a bid of $1.925 million, investment company Clarke Capital Partners has emerged as the prevailing bidder for the assets of Contour Inc., the Seattle-based action-camera company that abruptly closed its doors in August in the face of tough competition from its larger rival GoPro.

The sale, which resulted from a competitive auction by a court-appointed receiver, has been approved by the court but still needs to be finalized by the parties.

Clarke Capital is an existing Contour investor. Assuming everything goes through, Clarke Capital plans to bring back the Contour business and brand, confirmed James Clarke, the CEO and managing partner of the Utah-based investment company, speaking with GeekWire via phone this morning.

Clarke acknowledged that part of the investment firm’s motivation is preserving the capital it has already invested, but he said Clarke Capital sees itself as a business operator first, and an investor second.

“We think it’s a great business,” Clarke said of Contour. He said he believes the company is positioned to be “a great Pepsi to GoPro’s Coke, and it deserves an opportunity to resurface.”
barrosgreen

The struggles of Contour highlight the intense competition in the market for wearable cameras, used by mountain bikers, snowboarders and other outdoor sports enthusiasts to capture point-of-view footage of their escapades. That competition will only escalate as general-purpose competitors such as Google Glass enter the market. Contour defaulted on nearly $7.5 million in loans prior to closing.

Some of the former employees of Contour would be offered a chance to return to the company if the sale goes through, but overall it would be a “much lighter organization,” Clarke said.

Clarke said he loves Seattle, but added that it may ultimately make more sense to locate the new Contour in Utah, given Clarke Capital’s presence there. A final decision on the location hasn’t been made, he said.

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I co wy na to?

[Trailer]

Good news

[Michal]

Mam tylko nadzieje że wszystko zostanie ostatecznie sfinalizowane! Druga sprawa że za 5 minut czy miesiąc nie będziemy mieć nowej kamerki

[Trailer]

Myślę, że jeśli Contour powróci na rynek, to będzie chciał to odpowiednio zaakcentować. Może być interesująco.

[Michal]

przez: telefon komórkowy:
Happy holidays to all and thank you for continuing to support Contour. It has been a difficult time, as you may have read, but we are getting closer to having the website and customer support up and running. Stay tuned for new announcements.


Whoa, does this mean you guys are back?
· przez:

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  announcements in early December, fingers crossed.
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Tak troche z oficjalnego FB firmy!





Całe obecnie najbardziej aktualne info na fanowskim Contour Comunnity

[Michal]

Czytajcie ->

[Michal]